Case Study: Supporting a Long-Standing Customer’s Transition to Electric Forklifts
Client: Gills Building Supplies Ltd
Industry: Industrial & Commercial Operations
Client Overview
A well-established UK-based business that historically relied on diesel-powered forklifts sought to enhance operational efficiency while adopting more sustainable material handling solutions. As a long-standing customer of Jofson, they looked to us for expert guidance in making a seamless transition to electric forklifts.
Challenge
The customer’s operations required robust and reliable forklifts capable of handling demanding workloads in a fast-paced environment. Their key challenges included:
- Reducing reliance on diesel-powered trucks to align with sustainability goals.
- Minimising downtime during long operational shifts.
- Ensure that the new forklifts offer the same level of performance and reliability as their existing fleet.
Solution: Mitsubishi EDiA EX
Jofson recommended the Mitsubishi EDiA EX, a high-performance electric forklift equipped with a Quasar battery. This cutting-edge model was selected for its ability to meet the client’s operational demands while providing significant efficiency and environmental benefits.
Key Features & Benefits
✅ Intelligent Cornering System – Enhances safety and stability by automatically adjusting speed when turning, ensuring precision and reducing risks in confined spaces.
✅ Four-Wheel Steering (4WS): The front axle drive motors operate independently, while the rear axle steers through a full 100° for effortless navigation. This provides superior grip and maneuverability.
✅ Automatic Hill Hold—This feature prevents rolling on inclines by automatically engaging when the accelerator is released, eliminating the need for manual intervention.
✅ Adaptive Lift Control – Ensures stability when lowering heavy loads from height, reducing unnecessary movement and improving operator confidence.
Additionally, the forklift’s opportunity fast-charging capability ensured that downtime was kept to a minimum, allowing for continuous operation throughout long shifts.
Outcome
By transitioning to the Mitsubishi EDiA EX, the customer experienced:
- Enhanced operational efficiency with seamless handling of heavy loads.
- Reduced environmental impact, thanks to the elimination of diesel emissions.
- Lower operating costs, with reduced fuel expenses and improved battery longevity.
- Increased uptime due to fast-charging capabilities ensures minimal disruptions.
Conclusion
The successful integration of the Mitsubishi EDiA EX has demonstrated the viability of electric forklifts in high-intensity environments. This case study highlights how businesses can future-proof their operations while achieving sustainability targets. At Jofson, we continue to help our customers make informed decisions about their material handling solutions. If your business is considering an upgrade to a high-performance electric forklift, contact Jofson today to explore how we can help.
